Well-executed market research and the development of a marketing plan can be vital to the success of a small business. Yet writing a marketing plan is a commonly ignored part of business planning.Writing a one page marketing plan can give you a simple guideline to help your marketing efforts stay on track and be consistent with your goals.
Here is why a one page plan can benefit your business:
1. It can be prepared quickly.
2. It acts as a marketing to-do list that keeps you from reacting at the last minute .
3. Will help springboard a more comprehensive marketing plan.
4. It will keep your basic goals on track for success
5. It will help uncover potential problems, solutions and ideas
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At the end of this article, you’ll find a link to a .pdf one page marketing plan template. Here is a list of the sections with a brief description of each, to help you write your own one page marketing plan for your business.
This is who you’re hoping to reach with your marketing message (including demographics, like age groups, ethnic groups, sex, location, etc.).
If your industry is experiencing widespread growth or decline, it might affect your marketing efforts, so you need to be aware of that and take note of it.
Choose specific and measurable goals that you hope to attain with your marketing efforts, and note them on your one page marketing plan.
Strategies very generally state how you plan to reach your goals. For example, if your goal is to increase listeners of your podcast by 10,000 in a year, an example strategy might be to invite well-known people in your industry to be guests on the show. Anything more specific would be considered a “tactic.”
Yearly Marketing Budget
You need to estimate your yearly marketing budget, which will serve as a guideline when choosing your marketing tactics.
Top 3 Competitors
While you likely have many competitors, pick at least the top three competitors that you’ll need to position your products or services against in order to analyze them and form a comparison. By “top competitors” we’re talking about those that are most directly related to you; not necessarily the most well-known.
List your primary strengths as opposed to your top competitors. What makes you better than your competitor?
List your primary weaknesses as opposed to your top competitors. Saying “I don’t have any weaknesses,” isn’t acceptable. Every entrepreneur has weaknesses in the competitive environment. You can’t overcome them if you don’t acknowledge them.
Here’s where you’ll choose very specific marketing tactics that fit within your strategies and your marketing budget. This one page marketing plan template lets you break them down monthly in order to ensure that your marketing efforts are continual, instead of using up the marketing budget on one or two tactics early on.
Use this one page marketing plan template as a guide to help you build a quick and basic marketing plan for your small business or contact us to help create one for you.Click to download
Original resource can be found here http://bizammo.com/one-page-marketing-plan-guide/