No organization sets out to achieve lackluster marketing. Never is a formal meeting called to strategize about how to dilute a brand, create a stale website, produce inadequate sales materials or waste money on advertising.
But, as absurd as that plan may seem, many companies fall short due to lack of clarity and strategic focus on getting their marketing fundamentals RIGHT before moving ahead with the next reactionary advertising opportunity.
The result is inconsistent and off brand marketing. It’s the default position for organizations that don’t take an on-purpose approach to their communications infrastructure (brand, website, print materials etc). It’s where companies find themselves after another year of reactionary misspending. It’s the result of being really busy with a thousand other things and overloading internal staff with “marketing” as an add-on.
The good news is if you have lackluster marketing, it doesn’t have to be that way. If you’re tired of having lackluster marketing, we would be delighted to talk with you about how to shape up a realistic plan for taking the next steps.
Or perhaps your organization is executing well on a coherent marketing plan and just needs some help with implementation. If so, our design, programming and copy development team knows how to handle an existing brand.
Regardless of where you are, 1926 Studio wants to help you move forward, away from Lameness and towards consistent, high-quality marketing strategies. If you are interested, we would love the opportunity to start a conversation with you. If you could take a few moments to fill out our short intake form, this will help us get a better idea of how to help you.